22 HOURS IN LONDON | LOTD.COM LAUNCH PARTY

This week, I went on a whirlwind trip to London: to be precise, I was in the capital for a grand total of 22 hours. I’ve often said that London and I have a bit of a love-hate relationship –  whilst I love the luxe, Made-in-Chelsea-esque side of the city, it starts to feel a bit dirty and overwhelming the longer I spend there – so, in fact, 22 hours was just the right amount of time.

I went to London for the official launch party of one of the brands I work on: Look of the Day, or LOTD.com. Previous work trips have included jet-setting off to Ibiza for the I Saw It First launch, so it was safe to say I was prepared for an evening of utter glamour and indulgence and all-round fashion porn, which it undeniably was; I’ve honestly never seen so many beautiful people all in one room. (Myself included. Obvs.)

dress: boohoo | bag: mcq by alexander mcQueen | shoes: christian louboutin

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A WHITE DRESS IN IBIZA

Blue skies and statement hotel architecture; is there a better shooting location? Probably not, so on day 2 of my work Ibiza trip, I threw on this airy cotton shirt dress from Monki over the top of my Moschino swimsuit, and went for a wander. Admittedly, these photos don’t do this dress justice – is an oversized look ever photographed well? – but it was beautifully cool and breezy for a day spent at sea, sailing on the Mediterranean on a private yacht. (No bragging here, honestly…)

dress: monki | sandals: river island | sunglasses: asos | swimsuit (just seen): moschino from asos

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OCEAN BEACH, IBIZA | I SAW IT FIRST LAUNCH PARTY

If there was a competition for ‘who’s had the best first day at work’, I reckon I’d win – because, on day one, I got told I was jet-setting off to Ibiza for a VIP brand launch party. Is this the dream? Quite possibly.

I’ve been shifty AF over the last few weeks about who I work for, as the brand was smothered in secrecy before the big reveal; honestly, I sounded like a James Bond wannabe when describing the sitch to my friends. Now, I can actually say that I’ve been working on I Saw It First, a new fast fashion site – I’m sure you’re all RELIEVED that’s out in the open, right? (Not.)

The brand launch was at Ocean Beach Club in Ibiza, with all the staff, some bloggers and a dollop of guilty-pleasure-telly celebs in attendance. The brand is all about staying on trend, feeling confident and looking faaaabulous, so this setting was pretty damn perfect; white loungers, a pool I wanted to wallow like a hippo in all day, and such an amazing vibe. The launch itself was possibly one of the most  amazing things I’ve ever been to for my career – everyone was so excited about I Saw It First that it didn’t even feel like work, and the buzz in the air was legit infectious.  In short? I’ve never felt so lucky to work in fashion.

Take a look at some of my behind-the-scenes shots of the I Saw It First launch. Apologies in advance for those with a nervous disposition: you may see me in swimwear.

swimsuit: moschino from asos | shirt: asos | sunglasses: wildfox


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PALMA NOVA | BLACK & GOLD

There aren’t many things in life that I actively hate; there are a lot that I dislike, or am skeptical about, but I think the word ‘hate’ should be reserved for that all-consuming loathing you just can’t escape from. So, in turn: I hate wearing swimwear.

bikini: asos | cover up: asos | sunglasses: coconut lane

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MARBELLA, SPAIN | THE LATTICE NECK PLAYSUIT

I’m really into high necks this year; I find them super flattering and really easy to style. However, a thick turtleneck sweater probably isn’t the best choice for the sweltering Marbella sunshine, so instead I chose this black lattice-neck playsuit – a snip for only £5 from Primark.

playsuit: primark | sunglasses: ray-ban | sandals: river island | bag: coach 

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