22 HOURS IN LONDON | LOTD.COM LAUNCH PARTY

This week, I went on a whirlwind trip to London: to be precise, I was in the capital for a grand total of 22 hours. I’ve often said that London and I have a bit of a love-hate relationship –  whilst I love the luxe, Made-in-Chelsea-esque side of the city, it starts to feel a bit dirty and overwhelming the longer I spend there – so, in fact, 22 hours was just the right amount of time.

I went to London for the official launch party of one of the brands I work on: Look of the Day, or LOTD.com. Previous work trips have included jet-setting off to Ibiza for the I Saw It First launch, so it was safe to say I was prepared for an evening of utter glamour and indulgence and all-round fashion porn, which it undeniably was; I’ve honestly never seen so many beautiful people all in one room. (Myself included. Obvs.)

dress: boohoo | bag: mcq by alexander mcQueen | shoes: christian louboutin

Because food is on my mind 99.9% of the time, first on our agenda was heading to Sketch for pre-event carb-loading. I wrote a fairly frank review on Sketch a few months ago, but I can never pass up an opportunity to take a basic-bitch selfie in the toilets, so we headed back for (a very late) brunch. Food was, again, pretty dreamy, and actually super cheap (£13 for a pastrami and pickle bagel and frites? In central London? Seems fair), and the toilets were just as weird and wonderful as I remembered.

Another reason London and I don’t get on? Needing to wear flats everywhere due to the insane amount of walking I’ll do: however, any excuse to break out the Jimmy Choos, yes? PSA: I did nearly boil to death in my River Island culottes and duster coat combo, and there was a shed-load of fake tan left on this Zara blouse post-walk. Sunglasses look good though…

And then, the main event; LOTD’s launch. I’m a big fan of this brand, as it focusses on the element of inclusivity and girl power that many fast fashion brands tend to overlook; plus, the clothing is pretty gorgeous too. (I’m not biased. Promise.)

Held at the ME Hotel (which, thirty seconds after walking in, I decided is my new favourite London hotel – it is absolutely beautiful inside), the launch was up on the rooftop Radio Bar with amazing views across the city. It was one of those amazing evenings that feels a bit surreal; having Kelli-Leigh singing More Than Friends just in front of me and featuring on Gabby Allen’s Instagram story (#justsaying) were personal highlights of the evening. Am I famous yet?

Until next time, London; I’ll see you soon…

almost couture - manchester fashion blog
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