OCEAN BEACH, IBIZA | I SAW IT FIRST LAUNCH PARTY

If there was a competition for ‘who’s had the best first day at work’, I reckon I’d win – because, on day one, I got told I was jet-setting off to Ibiza for a VIP brand launch party. Is this the dream? Quite possibly.

I’ve been shifty AF over the last few weeks about who I work for, as the brand was smothered in secrecy before the big reveal; honestly, I sounded like a James Bond wannabe when describing the sitch to my friends. Now, I can actually say that I’ve been working on I Saw It First, a new fast fashion site – I’m sure you’re all RELIEVED that’s out in the open, right? (Not.)

The brand launch was at Ocean Beach Club in Ibiza, with all the staff, some bloggers and a dollop of guilty-pleasure-telly celebs in attendance. The brand is all about staying on trend, feeling confident and looking faaaabulous, so this setting was pretty damn perfect; white loungers, a pool I wanted to wallow like a hippo in all day, and such an amazing vibe. The launch itself was possibly one of the most  amazing things I’ve ever been to for my career – everyone was so excited about I Saw It First that it didn’t even feel like work, and the buzz in the air was legit infectious.  In short? I’ve never felt so lucky to work in fashion.

Take a look at some of my behind-the-scenes shots of the I Saw It First launch. Apologies in advance for those with a nervous disposition: you may see me in swimwear.

swimsuit: moschino from asos | shirt: asos | sunglasses: wildfox



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